Pages

vendredi 24 juin 2011

Yahoo! No mission, no vision!

Updated / 2012, August 9 - Will Marissa Mayer be able to fix Yahoo!?

* * *
Updated / 2011, June 24 - (first version was posted on 2010, March 1st)

«Most importantly, Yahoo hasn’t been able to create growth or articulate a clear vision for substantive growth

Ben Parr, The Battle for Yahoo’s Future (Mashable)

* * *
Generally, ONE Company has got ONE core mission :
But things sound a little bit different when it comes to Yahoo!


Since 1996, Yahoo! seems to never agree with ... Yahoo! Let's see what Yahoo! said about Yahoo!

1996, Dec.
Yahoo! Inc. (NASDAQ: YHOO), offers a globally-branded Internet navigational service to information and entertainment on the Web. As the first online guide to the Web, Yahoo! is one of the most visible and recognizable names associated with the Internet. Yahoo! provides a context-based directory structure for Internet resources, as well as integrated AltaVista Web-wide search capabilities. The Company is continuing to develop a global family of Yahoo!-branded media properties for targeted geographic areas (Yahoo! Japan, UK, France, Germany, Canada, San Francisco Bay Area, Los Angeles, New York, Chicago, Washington DC, Boston); interests (Yahoo! Internet Life magazine and website and MTV/Yahoo!'s online music guide); and demographic audiences (Yahooligans!, a Web guide for kids and a women's-oriented service with Women's Wire). Yahoo! can be found on the web at www.yahoo.com. Yahoo! Inc. headquarters are in Santa Clara, California.

1997, Dec.
Yahoo! Inc. (NASDAQ:YHOO) is a global Internet media company that offers a network of branded Web programming that serves millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. provides targeted Internet resources and communications services for a broad range of audiences, based on demographic, key-subject and geographic interests. Yahoo! is headquartered in Santa Clara, Calif.

1998, Dec.
Yahoo! Inc. is a global Internet media company that offers a branded network of comprehensive information, communication and shopping services to millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is a leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company has 15 international Web properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific and Canada and is headquartered in Santa Clara, Calif.

1999, Dec.
Yahoo! Inc. (Nasdaq: YHOO) is a global Internet media company that offers a branded network of media, commerce, and communication services to more than 100 million users worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance Yahoo!'s clients' Web services, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 21 World properties. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

2000, Dec.
Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 166 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 25 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

2001, Dec.
Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 218 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. Through the Yahoo! Enterprise Solutions division, the company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. The company's global Web network includes 24 World properties. Headquartered in Sunnyvale, Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States.

2002, Nov.
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! reaches more than 237 million individuals worldwide each month, and is the No. 1 Internet brand globally. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 World properties and is available in 13 languages.

2002, Dec.
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide and is the No. 1 Internet brand globally. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 World properties and is available in 13 languages.

2003, Dec. / 2004, Dec.
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.

2005, Dec. / till 2006, Dec. 14
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.

2006, Dec. 18 / For the first time in the Yahoo! history appears the word "MISSION":
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!'s mission is to connect people to their passions, their communities, and the world's knowledge. Yahoo! is headquartered in Sunnyvale, California.
Ten years after the beginning, Yahoo! is to consider Mission as a strategy, with a long blog post by Jeff Weiner!

Less than a year later, five month after the breaking news, no mission anymore!

2007, Oct. 16

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company's blog, Yodel Anecdotal.

2008, Dec. / till 2009, July 7
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.

2009, July 21
Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company's blog, Yodel Anecdotal (http://yodel.yahoo.com).

2009, Sept. 22, change again: for the first time in the Yahoo! history appears the word "VISION"!
Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company. Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visithttp://pressroom.yahoo.com or the company's blog, Yodel Anecdotal (http://yodel.yahoo.com).

2009, Dec. / The Vision first!
Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! attracts hundreds of millions of users every month through its engaging content and services and innovative technology, making it one of the most trafficked Internet destinations and a world-class online media company. Yahoo! is headquartered in Sunnyvale, California. For more information, visitpressroom.yahoo.com or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

2010, Feb. 24 / Another change!
Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company. Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visithttp://pressroom.yahoo.com or the company's blog, Yodel Anecdotal (http://yodel.yahoo.com).

One year later: 2011, Feb. 23 / Change again!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (http://ycorpblog.com/).

Two months later: 2011, April 25 / Yet another change:
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe.
That's how we deliver your world, your way
. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (http://ycorpblog.com/).

Next to come will be ... the twentieth!

During all these years, they changed more than once a year, but mission was cited only one time, and vision three times (see white arrows):


Just one conclusion, written by David Berkowitz two years ago:
It's hard figuring out exactly what Yahoo's mission is, but it uses the word community on its site a lot...

Facebook also got an evolution of his mission statement, but in case of Yahoo! I can see only a big confusion...

Too much missions & visions just means no mission, no vision at all...

Even if Yahoo! himself doesn't agree with my conclusion:


- “Does Yahoo! have a mission or vision statement?”

- “Yahoo! is the premier digital media company.

Yahoo! creates deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.”
A statement which differs from what we can read on last press releases, or going back in time & space:

- “Does Yahoo! have a mission or vision statement?”

- “Yahoo! Powers and delights our communities of users, advertisers, and publishers, -- all of us united in creating indispensible experiences and fueled by trust.”
Why not, To be the most useful service on Earth?

Indeed, what a mess, Yahoo!


Would it change something if Yahoo buy AOL for his 15th Birthday?



Partager sur Facebook

P.S. It's quite strange - or not? - to read in the Mashable's post by Ben Parr that (a)lmost half of its market value is derived from its 40% stake in Alibaba, the China Internet giant with a market cap of approximately $8 billion.

But why is't so strange? Simply because Alibaba's CEO, Jack Ma, invests most of his time in three areas: vision/ mission/strategy, customers, and employees... (b)y clearly articulating and constantly communicating the vision and mission of the company, he creates the most important foundation in attracting outstanding talent:

Probably Jack Ma should run Yahoo!...

, , , ,

4 commentaires:

Guillaume a dit…

C'est particulièrement parlant.

Ça me rappelle une vieille anecdote : un financier, une sorte de guru, m'avait posé la question en 1999, époque où ma start-up cherchait des fonds : qu'est-ce que Yahoo! ?

Ma réponse lui avait beaucoup plu : un super-média, sorte de générateur d'audience.

Aujourd'hui, qu'est-ce que Yahoo! ? La réponse me semble beaucoup plus dure à trouver...

netinfluence a dit…

Vision often is the cause of a man. Zappos has tony, Google has larry & sergei, facebook, twitter.... all kept consistent because of the man behind the vision.
But who is yahoo ?
Does anyone knows the boss's name as well as we know steve, sergei and eric?
Vision comes from embracing something bigger than oneself, maybe the problem is that yahoo is not one, but many...

Jean-Marie Le Ray a dit…

Guillaume,

C'est dommage, car j'ai l'impression d'un énorme gaspillage qui ne fait que s'accroître au fil des ans, sans compter les occasions perdues...

@ netinfluence,

Absolutely true! Terry Semel was the bad choice, then they tried for a while with Jerry Yang, but it was an awesome disaster!

Brad Garlinghouse was so right. :-)

J-M

tom a dit…

Great post thanks for the info, that is really funny or sad. How about Yahoo, were just here to help

Download Yahoo Messenger