Adscriptor: Facebook: the Decalog!

lundi 8 octobre 2007

Facebook: the Decalog!

Facebook: the Decalog!

French version / Version française

55 suggestions about Facebook, sometimes it can helps...

1. Just one recommendation for Facebook

Be on it (if I had to summarize...)

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2. Two steps to follow for Facebook:

Allow third parties to build apps that allow users to define the categories of friends
Let’s come up with a better word than “friend”, not anymore fitting in what is Facebook today

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3. Three main categories of ad networks operating on Facebook:

app factories that cross-promote applications
cross-promotion networks allowing publishers to pay to promote apps (or get paid to promote other apps)
companies enabling off-Facebook advertisers to reach Facebook users

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4. Four ways to make money:

Sell ads
Attract sponsors
Sell services
Sell products

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5. Five criteria to choose which Facebook Apps to invest in:

simple
social
universal
viral
gather user data

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6. Six other criteria to recommend for building a killer App on Facebook:

For maximum virality: refine the concept/subject first
Have a great interface
Find a sustainable business model too
Test / Learn / Keep track of what’s possible – Test / Learn / Keep track of what’s possible, …
Run multiple apps and be able to cross promote (You can get the first 5,000 users by cross promoting and figure out if your app sucks in the first 2 weeks, not 9 months like on the web!)
Understand the niche that you play in for targeting the good people

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7. Seven Steps to Graphing Social Patterns on Facebook:

Set Up Your Graph
Make Connections
The Need for Feed
Share Your Content: Tag Your Stories & Media…
App to the Future
Pay to Play: see the point 3 above
Show Me The Bunny: Gifts, Points, & Virtual Currency

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8. Eight Companies Selling Ads on Facebook: a Tempting but Risky Business:

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9. Nine Reasons You Should Be Using and Watching Facebook:

Six impressive reasons as a user:

A uniform design
Tagging rules
Easy blog imports
Non obnoxious advertising
Photo storing capabilities that rivals Flickr pro accounts
Better privacy

Three impressive reasons from an Internet marketing perspective:

Facebook is gaining ground at an impressive speed. It should be interesting to watch it and see if it can narrow the gap (with MySpace) over the next year:
The new relationship with Jobster is a smart one
Facebook is showing very small signs that they may be on to understanding what most social networking sites have failed at miserably up to this point: monetization beyond big partnerships