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lundi 8 octobre 2007

Facebook: the Decalog!

Facebook: the Decalog!

French version / Version française

55 suggestions about Facebook, sometimes it can helps...

1. Just one recommendation for Facebook

Be on it (if I had to summarize...)

* * *

2. Two steps to follow for Facebook:
  1. Allow third parties to build apps that allow users to define the categories of friends
  2. Let’s come up with a better word than “friend”, not anymore fitting in what is Facebook today
* * *

3. Three main categories of ad networks operating on Facebook:
  1. app factories that cross-promote applications
  2. cross-promotion networks allowing publishers to pay to promote apps (or get paid to promote other apps)
  3. companies enabling off-Facebook advertisers to reach Facebook users
* * *

4. Four ways to make money:
  1. Sell ads
  2. Attract sponsors
  3. Sell services
  4. Sell products
* * *

5. Five criteria to choose which Facebook Apps to invest in:
  1. simple
  2. social
  3. universal
  4. viral
  5. gather user data
* * *

6. Six other criteria to recommend for building a killer App on Facebook:
  1. For maximum virality: refine the concept/subject first
  2. Have a great interface
  3. Find a sustainable business model too
  4. Test / Learn / Keep track of what’s possible – Test / Learn / Keep track of what’s possible, …
  5. Run multiple apps and be able to cross promote (You can get the first 5,000 users by cross promoting and figure out if your app sucks in the first 2 weeks, not 9 months like on the web!)
  6. Understand the niche that you play in for targeting the good people
* * *

7. Seven Steps to Graphing Social Patterns on Facebook:
  1. Set Up Your Graph
  2. Make Connections
  3. The Need for Feed
  4. Share Your Content: Tag Your Stories & Media…

  5. App to the Future
  6. Pay to Play: see the point 3 above
  7. Show Me The Bunny: Gifts, Points, & Virtual Currency
* * *

8. Eight Companies Selling Ads on Facebook: a Tempting but Risky Business:
  1. Lookery
  2. fbExchange
  3. Cubics
  4. Social Media
  5. Appfuel
  6. RockYou
  7. Slide
  8. VideoEgg
* * *

9. Nine Reasons You Should Be Using and Watching Facebook:
  • Six impressive reasons as a user:
    1. A uniform design
    2. Tagging rules
    3. Easy blog imports
    4. Non obnoxious advertising
    5. Photo storing capabilities that rivals Flickr pro accounts
    6. Better privacy
  • Three impressive reasons from an Internet marketing perspective:
    1. Facebook is gaining ground at an impressive speed. It should be interesting to watch it and see if it can narrow the gap (with MySpace) over the next year:

    2. The new relationship with Jobster is a smart one
    3. Facebook is showing very small signs that they may be on to understanding what most social networking sites have failed at miserably up to this point: monetization beyond big partnerships
* * *

10. Top 10 Facebook Apps for Robert Scoble and Techcrunch:
  1. iLike
  2. Graffiti
  3. Where I’ve Been
  4. Zoho Online Office
  5. Fantasy Stock Exchange
  6. Flickr Photos
  7. Honesty Box
  8. Box.net files
  9. Superpoke
  10. Friend match
* * *

Now, if you've got other suggestions, pros and cons, let me know in comments, I'll link to your post...


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